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Advanced Consumer Marketing, 10 credits
The courses integrated approach results in a thorough understanding of how different subfields in the marketing area relate and interplay. The course is organized around crucial decisions that must be made in marketing decisions, and embraces the following areas:
Consumer behaviour
Product dimensions
Distribution and logistics
Brand management and corporate identity
Market communication
After an introduction where the development of different theoretical fields are discussed, the course content will be organised in three main themes - consumer behaviour, product dimensions and market communication. At the end of the course these parts are treated as an integrated entity.
Language of instruction: English
Level: Master's level
Department offering the course: Institutionen för ekonomisk och industriell utveckling
Contact: Marie Bengtsson, program director, 013-286651, marie.bengtsson@liu.se
Pernilla Mideskog, study counsellor, 013-281527, pernilla.mideskog@liu.se
Malin Gröndahl Maass, study counsellor, 013-281507, malin.grondahl-maass@liu.se
Specific admission requirements: A Bachelors in Business Administration or Economics with at least 90 ECTS credits/60 credits points i.e. three semesters of studies in business administration or economics (equivalent).
| Course information | ||
|---|---|---|
| Semester: Spring 2014 | ||
| Enrolment code: LIU- | ||
| Rate of study: Full-time | ||
| Campus: Linköping | ||
| Study Period: 201404 - 201409, 20 January - 28 February 2014 | ||
| Course code: 722A26 | ||
| Tuition fee: 15830 SEK | ||
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Last updated: Fri Jun 07 04:01:24 CEST 2013
