New look for LiU
Today is the launch of LiU’s new logo and graphic identity. The abbreviation LiU will feature more prominently, and the Swedish name for the Faculty of Medicine and Health Sciences, ”Hälsouniversitetet”, will now make way for ”Medicinska fakulteten”.
Competition for students and staff is constantly rising, nationally and internationally. As Linköping University recruits 70 per cent of its students from outside the county of Östergötland, its communication must be consistent and clear. One part of retaining a strong position is the new graphic identity that the university is launching, in conjunction with its 40th anniversary.
”We have to make use of Linköping University’s strong brand, a result of its successful research and highly ranked study programmes. But to succeed we have to do this uniformly, all of us,” said LiU Vice-Chancellor Helen Dannetun.
The new profile applies from 20 May. However everything will not be replaced the first day. Digital channels get the new look right away, while printed materials, signage and so forth will be phased out gradually.
One change is that the abbreviation LiU will feature more prominently in the university’s communication, as it is the basis of the new logo.
”During our first 40 years our visual expressions have grown more and more disorderly, and our graphic identity has been patched and adjusted so many times that we were simply forced to take a new approach,” explained LiU Director of Communications Mariethe Larsson.
The seal that has been the logo since the university was founded in 1975 will remain, but only in special ceremonial contexts, for instance graduation documents and diplomas.
Also new is that the Swedish term ”Hälsouniversitetet” will be phased out in favour of ”Medicinska fakulteten”. This will facilitate the university’s efforts to further boost its profile. Furthermore, ”Medicinska fakulteten” is an accurate description, and the name was already often in use, in many contexts.
Photo: Thor Balkhed
The reactions to LiU’s new logo has led to numerous negative comments on social media, especially from students.
An attractive city for more people. Greater university presence in the town centre. High-level summer jobs for students. Now there is a local action plan for how the university and student town of Linköping will be developed.
As a student at LiU you are eligible to attend LiU’s anniversary concert on Sunday 24 May. It will include the world premiere of music written by Sweden’s most acclaimed young composer, Andrea Tarrodi.
Since the change to regulations in the airline market, SAS has been fighting for customers. In a new book, Hans Sjögren shows that both battles among the owners and problems in motivating their employees have contributed to making it difficult to keep the company airborne.
A small ion pump in organic electronics is giving new hope to people suffering from severe nerve pain. Researchers at LiU are the first in the world with technology that can stop pain impulses in living, freely moving rats.
“Having a fossil-free fleet of vehicles by 2030 means we have to find solutions to a range of problems that could lead to new problems. The decision-making structures we have today are ill-suited to this type of transformation,” explains Linda Olsson in her doctoral thesis.
Linköping University is increasing its contacts with South Korea. A delegation from LiU and five other Swedish universities recently visited the country to develop research collaboration and student exchanges.
The technology exists; give us the problem and we’ll solve it. Professor Shaofang Gong and his research group reported the findings from the “Smart City with the Internet of Things” research project to a well-attended meeting.
The government’s investment in strategic areas of research has been evaluated by an international panel of experts. LiU’s three initiatives all get the thumbs up, and it has been proposed that materials research receive increased funding.
Linköping University is one of the world’s 100 best young universities. This according to the 2015 Times Higher Education ranking.
Over 600 people from 75 different countries have been admitted to the autumn term’s offering of international master’s programmes at LiU.
By 2017, at least 25% of all examinations at LiU will take place using digital tools. This is the result of a new policy decision. But tests with digital examinations have already been carried out.
The Linköping University Male Voice Choir will make sure spring has arrived for sure by Walpurgis Night. Borggården, 15:00. LiTHe Blås, as always, is responsible for the warm-up as they march up from the town.
The new research centre – the Wallenberg Centre for Molecular Medicine at Linköping University – is part of a national campaign to re-establish Sweden’s leading position in medical research.
Seven LiU researchers were part of a Swedish delegation in South Korea last week to participate in a research seminar, the Korea – Sweden Excellence Seminar. A series of interdisciplinary discussions covered issues including creativity, innovation, the environment and welfare.
The energy consumption of mainframe computers, and drones that deliver packages in the United States were two of the topics at the symposium, The Digital Body and a Digital World, held recently at LiU.
Four business students from Linköping University grabbed first place in the world's largest international case competition.
Divorce, death, a new sibling or other life crises can triple the risk of children developing type 1 diabetes. For children with a predisposition to diabetes, the risk may be 12 times higher. All according to a recent study from Linköping University.
Spring is in the air, and so are the building cranes. 218 new apartments in Irrblosset, 120 in the new Valla precinct as well as 28 temporary apartments in Ryd.
For two days in April, LiU will host an anniversary symposium, one of six being held to commemorate the 275th anniversary of the Royal Swedish Academy of Sciences.
One out of two international students would actively recommend LiU as a university, according to the online benchmark survey International Student Barometer 2014.
Faced with a difficult problem, a dog will often seek help from its owner. Researchers at Linköping University have shown that this behaviour is not learned but is partially congenital.
Marie Curie was a huge celebrity during her lifetime and is still regarded as one of history's most inspiring female scientists. In a new book, Eva Hemmungs Wirtén details the emergence of Marie Curie –the icon and the brand – and the interests that keep her on top.
One assault is often followed by more. Studies at Linköping University show that many people who reported being beaten, raped or stalked have also often been subjected to other forms of violence, and have often been beaten by more than one assailant. This is true for both women and men.
The recruitment of nine PhD students will give the Service Design for Innovation (SDIN) research school a flying start. SDIN is a collaboration project between six European universities including LiU.
Four foreign researchers, two Swedish business leaders and one folk scholar will be awarded honorary degrees from Linköping University at a ceremony this May.
LiU’s graphic makeover was introduced on all campuses.
The 2015 SOF pleased both young and old. SOFistan was a hit.
Experienced astronauts impressed by looking at pictures of space? Yes, it is possible.
Crowded, fun and lots of food. iDay was a great success, as always.
For Klara Friman, a degree in Design and Product Development means a job working in solidarity economics in Nicaragua.
Furniture designers Mattias Rask and Tor Palm are creating jobs for craftspeople all over the world.
Grad project in optimisation gave Elina Rönnberg the idea for start-up Schemagi.
Christmas markets, gingerbread snaps and decorations. This year our students have got into the Christmas spirit more than ever.
News about LiU’s very own sinkhole spread like internet wildfire. The students rapidly organised a “drain party”.
Professor Erik G Larsson, together with his PhD student Hien Q Ngo and Thomas L Marzetta, one of the honorary doctors of 2015, has been awarded the Stephen O Rice Prize in the Field of Communications Theory. The work they won the award for deals with efficient antenna systems, an important part of 5G.
Ola Giertz, furniture designer and alum of LiU’s Carl Malmsten Furniture Studies, has won what is possibly the international design world’s most distinguished prize, the Red Dot Award, for his Frame chair.
Philipp Kühne, postdoctoral researcher at LiU’s Semiconductor Materials Division, has been awarded the Lowe R. & Mavis M. Folsom Distinguished Doctoral Dissertation Award for his doctoral thesis at the University of Nebraska-Lincoln. His thesis is titled The optical Hall effect in three- and two-dimensional materials. Kühne is now a researcher in Vanya Darachieva’s group, working on the development of new materials for ultra-fast electronics, including graphene.
Olle Inganäs and Fengling Zhang have received the Thomson Reuters “World's Most Influential Scientific Minds” award. They are both professors at the Division of Biomolecular and Organic Electronics in the Department of Physics, Chemistry, and Biology, where their research areas include organic solar cells.
The Ambassador of the Republic of Latvia, Gints Jegermanis, will give a lecture for students on the Latvian presidency of the council of the EU. The lecture will be held in Täppan (TP2) 15:10, 9 March.
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Last updated: 2015-05-22